PPC, i.e., Pay Per Click is a marketing strategy in which search engine advertising is used to generate clicks to your website. The businesses that want instant clicks to their websites and are not interested in earning the clicks organically, go for PPC. PPC is a model of online marketing in which advertisers pay for each click on their advertisement. More importantly, it is a way of purchasing visits to your website.

PPC content for Google

Google PPC marketing facilitates you to advertise on Google, which helps to get your message out to a huge audience of internet users. In order to perform PPC marketing with Google, you need to use Google's advertising platform, AdWords.

AdWords is Google's pay-per-click (PPC) advertising platform and chief source of revenue. In PPC Google marketing, you have to use AdWords to bid on the keywords you want to activate your sponsored ads. Google selects ads to be shown and the position of the ads based on every user's maximum bid and Quality Score.

Google Adwords is PPC

Through the PPC content we need to target

1. Keywords:

It is important to select words or phrases related to your business so that your ad appears when customers use those keywords to search on Google. By developing an extremely pertinent keyword list, your chances to display your ads to the most interested customers increase.

Keywords are targeted in Google PPC

2. Location and language:

It is also important to select suitable language and geographic locations like country, state, city or region where your customers are inhabited. After setting these targets, AdWords decides to whom your ads should be showed depending on various factors such as the Google domain, search keyword, IP address of the computer, language preference set for Google, and the languages of the websites they visited previously.

Location and language targeting makes PPC campaigns successful

3. Device:

Through the PPC content, you also should target all types of devices. Ensure your ads can be seen across all devices depending on the users’ particular location, time of day, and type of device.

Targeting devices is crucial in PPC

4. Audience:

You also need to target the right audience in order through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).

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PPC targets audience


Which companies in Pune are providing PPC services?

  • Web Hopers
  • Ethon Technologies
  • Hemworld
  • Technooyster
  • Rise Solutionz
  • OMX Technologies
  • Mint Social Media


Which companies in Pune are managing PPC services?

  • Anuvatech
  • 360 Digital Marketing Company
  • I Knowledge Factory Pvt. Ltd.
  • Webwide IT Solutions
  • Montek Tech Services Pvt. Ltd.
  • Artalive Mediasoft Pvt. Ltd.
  • 360 sme solutions
  • Sibz Solutions